TVC Expertise

First of all, you need a good idea. A strong visual element is important. And of course, snappy engaging and entertaining copy seals the deal. Then you grab the right kind of attention from the right kind of people.

That means building in all the necessary hooks and triggers and then making a piece of communication instantly engaging, compelling and above all, relevant to the needs of the target audience. Simple really. Here are a few examples of some good ads i have crafted recently.

Marketing Communications

This is a wonderful and far reaching category that encompasses newsletters, brochures, leaflets, point of sale, promos, internal comms and more. The MarComms mission must always be to engage, entertain and impart knowledge. A few examples are included.

Every marketing communications brief is different of course, but there is always a desired outcome. Often this will be to sell something. Sometimes it will be to share useful knowledge as a value-add. And occasionally the mission will be to make someone smile… and like the brand too.

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Direct Marketing

To succeed in direct marketing you have to love the discipline that is necessary to craft pieces of communication correctly. Needstates must be carefully matched with solutions and the emphasis must always be what’s in it for the reader/listener/visitor/viewer.

Whether you’re promoting a restaurant, bookstore, wine club, teaching service, financial products, outdoor power equipment, or a charity… the fundamentals are always the same. Give the target audience solid reasons to engage with your propositions. Then get them over the line.

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Websites

There’s a big difference between successful sites and duds. It has nothing to do with the level of beauty, excitement and action. It’s all about being fresh, informative, entertaining, and easy.

Rule number one… if a website looks dodgy, it is dodgy. Rule number two… if a home page is overloaded with flashy flash animations and shots and has no actual content, it may look amazing but it won’t rate with the search engines, and your site will be way down the results list on a Google search. And rule number three… if a site is cluttered, difficult to use, hard to read, and does not engage, then site visitors will not persevere, they’ll just move on. And you may have lost them to a competitor forever.

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